A little press never hurts..

January 20th, 2010 by Livingston | Print A little press never hurts..

MTV Networks received a little love back in October 2009, from Fox News in an article labled “Job Hunting with Social Networks“.  We’ve seen a lot of traction from our Twitter account @MTVNetworksJobs, and our followers continue to grow, almost 19,000 !

We keep those we follow to a minimum since we’re an HR account, and an EEO company – but it’s been a fantastic vehicle for job syndication.  We follow all our other MTVN twitter accounts (~ 120 and growing), along with accounts related to Twitter services. (Wefollow, Tweetstats, Twitterfeed, Hootsuite, Twellow, etc).  The only issue we face is that individuals are not able to Direct Message (DM), so most all the exchanges with candidates are public – which is probably for the best.

Here’s the video from the article:

We also received some attention from the Wall Street Journal, in an article “A New Job Just a Tweet Away“.  Thanks to Sarah Needleman for the shout out, we were mentioned in the article’s lead paragraph.

“As online job boards have grown crowded amid the recession, many big companies, including Microsoft Corp., Verizon Communications Inc., Raytheon Corp. and Viacom Inc.’s MTV Networks, now list job openings on the Twitter microblogging site.”

We’ve seen some good success with Social Media, but you still hear from those worried about the return (ROI) on their social media investment.  IT’S CHEAP PEOPLE – and with a little creativity, your brand (business or personal) can really shine through.  We’re not talking $400 per job posting, where of course you’d want to be sure that you get what you pay for.  We now syndicate our jobs via XML/RSS for free and have analytics via SquareSpace and Google to keep tabs on where people are coming from, and Taleo reporting for who’s getting hired.  What’s new is that many of these sources are no cost to us.

The real power is the added (but hard to track) benefits that include branding, awareness, connections,  and sharing our company culture (humor, diversity, corporate responsibility) with our applicants.  This is hard when  MTV Networks does not have a home page, only the Viacom site and our new careers site.  Although we have a number of web properties, none give a good overview of our corporate umbrella.  Social media gives us the ability to promote and (more importantly) interact with all of our brands.

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