PBWiki.com – Viral Job Marketing Example

November 20th, 2008 by Livingston | Print PBWiki.com – Viral Job Marketing Example

http://i37.tinypic.com/2hpnn0l.jpgNo longer late-breaking news, but thought the guys at pbwiki.com did a great job with their viral job marketing campaign.Β  3 days ago, this picture was uploaded to digg.com, it was the number one (dugg) item for the day and has now been tagged 4444 times.Β  Some folks thought it was kinda funny, others noticed the series of numbers/letters at the bottom and could tell there was something more to the posting.

Searching a few of the data sets leads us to this link via md5oogle.com, pointing to the result: http://pbwiki.com/content/jobs.

Google is notorious for even more intricate job campaigns, that include billboards and a complex series of coding puzzles.

I’m happy to see startups taking advantage of the ever-increasing viral nature of the web.Β  It’s cheaper than using staffing agencies, and serves as a pre-screener for applicants, ultimately providing more quality talent and less resumes to sort through.

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